Google's Gemini 3.5 Pro has been delayed three times, directly due to programming and complex task capabilities not meeting internal standards. The trigger was Anthropic's Claude Opus 4.7 surpassing Gemini 3.1 Pro across benchmarks like coding and tool use, which Google acknowledged as a 'fundamental difference in engineering capability.' Sergey Brin's internal memo urged a decisive pivot to agent technology. Google has positioned Gemini 4 as a 'next-generation architecture rebuilt around agents' and is prioritizing TPU resources accordingly.
In parallel, Google has launched three mid-tier models—3.6 Flash, 3.5 Flash-Lite, and Cyber—with price cuts, shifting focus to reducing token consumption and inference costs. However, Google is particularly cautious about transforming Gemini into an agent, as about 80% of revenue comes from online ads, fearing agents bypassing search interfaces could hollow out its commercial foundation. On the earnings call, Google responded that 'Gemini is strengthening monetization, not diluting it.'
Microsoft is naturally transitioning to the agent phase based on its office ecosystem. CEO Nadella emphasized 'separating the control layer from the model itself.' Microsoft 365 Copilot has 30 million paid seats, and it launched a fully autonomous agent called 'Autopilot.' Microsoft also introduced its first reasoning model, MAI Thinking-1, with over 11,000 models on its cloud platform, and Foundry customers grew fivefold. Amazon similarly emphasizes a multi-model strategy, with Bedrock serving over 100,000 customers, and new customers in the past six months exceeding the total from the first two years after launch.