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The AI Insider
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Google to Let Users Disable Visible Watermarks on AI-Generated Content

Google announced it will allow users to remove visible watermarks from AI-generated images, videos, and songs, while keeping invisible tracking methods intact. The feature will be available in Gemini, Flow, and soon Search. Google also open-sourced Credentio, a library for verifying content credentials.

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Google Allows Users to Turn Off Visible AI Watermarks: Balancing Transparency and Creative Freedom

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Google announces that users can now disable visible watermarks on AI-generated content while retaining invisible SynthID and C2PA metadata. This move seeks a balance between creative freedom and safety transparency, and also open-sources the Credentio library to enhance local verification capabilities.

  • Google will allow users to turn off visible watermarks on AI-generated images, videos, and songs, applicable to Nano Banana, Omni, and Lyria models.
  • Disabling visible watermarks does not affect invisible SynthID watermarks and C2PA metadata; Gemini and Search can still identify AI-generated content.
  • The feature will roll out in the coming days, adjustable via Settings > Media Watermarks.
Open section navigationPolicy Shift: Visible Watermarks Become Optional

Policy Shift: Visible Watermarks Become Optional

In August 2026, Google announced that it will allow users to remove visible watermarks on AI-generated content, covering images, videos, and songs. This feature will apply to Nano Banana, Omni, and Lyria models, initially available in Gemini and the video editing tool Flow, with Search support coming soon.

Josh Woodward, Google's VP of Gemini, stated on X that users can toggle visible markers on or off via Settings > Media Watermarks. The feature will roll out gradually in the coming days.

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This report is based on secondary reports from The AI Insider and TechCrunch, and the original Google announcement was not obtained. All facts are sourced from these outlets, with some details (such as specific models and feature scope) as claimed by the sources and not independently verified.

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