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Sergey Brin Re-enters 'Founder Mode'? Google Bets on 'AI Self-Improvement'

According to Reuters, Google co-founder Sergey Brin is deeply involved in the company's AI research, pushing resources into recursive self-improvement (RSI) and restructuring DeepMind leadership to accelerate Gemini development. This move aims to address competitive pressures and internal issues like compute allocation and decision-making, enabling AI to participate in creating the next generation of AI.

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Brin Re-enters 'Founder Mode': Google Doubles Down on AI Self-Improvement, Can It Solve Organizational Woes?

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According to Reuters, Sergey Brin is pushing Google to allocate resources to recursive self-improvement (RSI), aiming to involve AI in the development of next-generation AI. Behind this are anxieties over the Gemini flagship model's delay of about two months, its lag in coding capabilities, and the reality of power centralizing in Mountain View after DeepMind's management reshuffle.

  • Brin has been deeply involved in Google's AI research in recent months, explicitly pushing resources toward recursive self-improvement (RSI) and requiring key employees to fully commit to Gemini.
  • Google's next-generation Gemini flagship model has been delayed by about two months, with internal tests showing it lags competitors in key areas like coding.
  • On August 5, DeepMind management was adjusted: Hassabis moved to chairman, Kavukcuoglu took over operations and continues to lead Gemini, with power centralizing toward Mountain View.
Open section navigationBrin's Return and the RSI Bet

Brin's Return and the RSI Bet

According to Reuters, Google co-founder Sergey Brin has been deeply involved in the company's AI research in recent months. Despite holding no formal management position, he leverages his influence to push model training and requires key AI employees to fully commit to Gemini. One direction Brin explicitly pushes resources toward is recursive self-improvement (RSI), which involves AI in creating the next generation of AI.

Brin's move is driven by Google's urgency: as of August this year, the next-generation Gemini flagship model's release has been delayed by about two months, with internal tests showing it lags competitors in key areas like coding. Brin previously returned in 'founder mode' to push the merger of Google Brain and DeepMind and launch Gemini 3; this return is seen as an attempt to replicate that integration and acceleration.

RSI is not unique to Google. In May, Anthropic published an article titled 'When AI builds itself' detailing its progress; in late July, OpenAI brought back Weng Li, co-founder of Thinking Machines Lab, to lead a research team focused on RSI; and Jeff Dean, who recently left Google, has a startup goal directly targeting RSI—letting AI run experiments, evaluate results, fix weaknesses, and iterate continuously.

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Credibility boundary

This article primarily relies on Reuters' exclusive reporting (reproduced by Machine Intelligence and relayed on X platform). Core facts such as Brin pushing RSI, Gemini's two-month delay, and management changes come from Reuters and are source_claim level; Machine Intelligence's commentary and inferences are noted as secondary. X platform relays align with Reuters but provide no independent verification. Developments from other labs (Anthropic, OpenAI, Jeff Dean) come from Machine Intelligence's reporting and lack first-party confirmation.

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