Meta is upgrading its AI chatbot with new productivity features, including calendar integration for event planning, daily briefings, and steerable in-depth research. The update is powered by the newly released Muse Spark 1.1 model, positioning Meta AI to compete with rivals like Gemini, ChatGPT, and Claude.
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Meta launches Muse Spark 1.1 model, adding productivity features like calendar integration and deep research to its AI chatbot, marking a strategic shift from entertainment to personal assistant.
Meta is adding productivity features to its AI chatbot to compete with rivals like Gemini, ChatGPT, and Claude. According to The Verge, Meta stated in a blog post that this update is the next step toward 'personal superintelligence,' which CEO Mark Zuckerberg has touted as the future of AI.
This shift contrasts with Meta's previous strategy: Meta CPO Chris Cox told employees last year that the goal was to 'focus on entertainment' and 'connections with friends,' rather than being 'obsessed with productivity' like OpenAI, Google, and Anthropic.
The updated Meta AI can access users' calendars to generate daily briefings or browse Facebook Marketplace for secondhand furniture that fits a kitchen renovation budget. It can also search for restaurants for planned events and check the calendar to find suitable dates.
Meta says, 'You just set up a task once, and then you can let Meta AI handle them,' such as providing calendar briefings without repeated prompts, generating weekly meal plans, or offering product restock updates.
Meta claims its AI assistant can better summarize information from the web and organize it into reports, presentations, or plans. Users can now adjust the direction of Meta AI's response mid-stream, similar to ChatGPT's functionality.
The updated Meta AI launches today in 'select markets' on the Meta AI app and web. Meta says it will expand to users in more countries and platforms (such as WhatsApp) in the 'coming weeks.'
This article is based on The Verge's coverage of Meta's official blog post. All feature descriptions come from Meta's official statements, but actual performance has not been independently verified.
Meta AI shifts from entertainment to productivity, enabling calendar integration and automated tasks via the Muse Spark 1.1 model, but the long-term effects of this strategic reversal remain to be seen.
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