Midjourney, an AI startup known for image generation, has acquired the astrology app Co-Star. The deal closed in spring, with terms undisclosed. Co-Star combines human insight, NASA data, and AI to deliver personalized horoscopes.
SynthePulse Insight · AI deep reading
Version 1 · 1 source
Midjourney acquires social astrology app Co-Star; deal amount undisclosed. Co-Star's ~4.3 million monthly active users and its 24-person team join Midjourney. This move is seen as a signal of Midjourney expanding its product line and potentially building a standalone app.
According to TechCrunch, AI lab Midjourney has acquired social astrology app Co-Star; terms of the deal were not disclosed. Co-Star is an app that helps users generate astrological birth charts and share them with friends, with content combining AI generation and human writing. The app has approximately 4.3 million monthly active users.
As part of the deal, Co-Star's team of about 24 people has joined Midjourney. TechCrunch notes that the team has extensive experience in consumer app development, which could help Midjourney eventually launch its own standalone app—currently, Midjourney primarily operates through Discord servers and lacks a standalone app.
Midjourney is best known for its AI image and video generator, but recent moves indicate its product line is rapidly expanding. TechCrunch mentions that Midjourney is also attempting to establish a medical division and a spa. The acquisition of Co-Star is seen as a continuation of this diversification strategy.
It remains unclear how Midjourney will integrate Co-Star. TechCrunch speculates that Co-Star's team experience could help Midjourney develop a standalone app, but this assessment is an inference and has not been officially confirmed.
This article's information primarily comes from TechCrunch's report on Bloomberg's coverage. Co-Star's monthly active user count and team size are claims from the report, not officially confirmed by Midjourney or Co-Star. The acquisition motive and product integration direction are inferences by TechCrunch.
Midjourney's acquisition of Co-Star is a step in its product diversification, potentially paving the way for a standalone app, but the integration effect and strategic value remain to be seen.
Primary report
Primary source
Also covered by 1 sources