Researchers from Oxford University, the UK AI Safety Institute, Stanford University, and the London School of Economics designed four experiments involving 18,978 conversations and 6,923 people. Study 1 compared AI against random average people, tournament-selected individuals, and elite debaters on 10 UK policy positions; Study 2 provided AI-based coaching tools to 43 elite debaters; Study 3 constrained AI's response speed and message length; Study 4 tested real donation behavior in partnership with UK fundraising company AppcoUK.
Results were clear: AI outperformed humans in all experiments. In Study 1, AI surpassed all human categories; in Study 2, coaching narrowed the gap but did not eliminate it; in Study 3, when AI was constrained to human speed and message length, the advantage dropped from +4.1 percentage points to a non-significant 0.0; in Study 4, AI persuaded 5.9 percentage points more than professional fundraisers and raised 10.8 percentage points more in bonus share from real donations.
The most persuasive models were Opus 4.1 and Opus 4.6, followed by GPT-4o, GPT-5.4, Gemini 2.5 Pro, and Grok 4.20. Researchers noted that AI's advantage stems from its ability to generate large amounts of information quickly, not from superior argument quality.