OpenAI announced the official launch of text watermarking. From the day of the announcement, global API customers can enable watermarking themselves for some models, while it remains off by default; within the coming weeks, eligible ChatGPT and Codex text outputs in the EU will be given watermarks invisible to the naked eye, covering all paid tiers. The detector, meanwhile, is open only to vetted researchers and professional institutions on application, and is not yet available to the public.
The direct driver of this launch is regulation. Article 50 of the EU AI Act applies from August 2, 2026, requiring generative AI providers to mark output content in a machine-readable way; the European Commission's June-published Code of Practice on Transparency of AI-Generated Content further lists "imperceptible watermarks" as a basic requirement, and points out that free text cannot carry metadata the way image files can, making watermarking almost the only feasible marking method. In other words, for text this is not one option among many, but one of the few feasible paths framed by regulation.